Meeting a community goal requires increased citizen understanding of:

• The functions (ecological assets) of water in the community;
• The socioeconomic assets or uses of water in the community; or
• The impacts of water-related behaviors or activities.

One or more specific target audiences have not been identified.

Segment the public into potential target audiences. To effectively address your goal of improving public awareness and understanding, you will need to provide outreach strategies that meet the wants, needs or interests of the specific audience. Use audience assessment (social science techniques) to further identify characteristics of one or more target audiences. Use social marketing techniques to identify wants, needs, and interests of the target audience you select.