4. Building
a Powerful Closing [1]
Tips for Closings
Incorporate much of the following to strengthen your closing:
- Plan your closing in detail. Memorize it if necessary.
- Integrate material from your introduction, referring
to the analogy, rhetorical question, anecdote or data
that you used. This is a powerful way to end and shows
cohesiveness.
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- Use an interesting technique - quote, question, anecdote,
poem, joke, etc.
- Restate your central theme or summarize your key points.
- Point to the listeners' need to know what you've just told
them, and remind them of the urgency/importance of that information.
- Provide listeners with a "call-to-action" - clear
action steps, prescribed behavior or mental activity they should
do (call meeting to implement a solution; give you that budget
increase).
- Acknowledge the important work and contribution of the audience.
- End early if possible, and offer to stay around for 15 - 20
minutes following the presentation to answer questions. The
audience will know you care.
- Go for an emotional connection with the audience. Make them
laugh. Make them cry. Make them think. Make them stand up and
applaud.
Here are a few phrases to avoid:
- Well, I'm about out of time.
- I forgot to tell you. . .
- I'm being told I need to stop now.
[1] Adapted with permission from Soil
and Water Conservation District Outreach: A Handbook for Program
Development, Implementation and Evaluation . Ohio Department
of Natural Resources, Division of Soil and Water Conservation, 2003.
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