4. Building
a Powerful Closing [1]
Advantages to a Powerful Closing
Morrisey, Sechrest and Warman give three
advantages to delivering a convincing closing:
- Brings your audience from a potentially low-attention
state of mind into a high-attention and more receptive state
of mind.
- Allows you to summarize your main ideas, review the purpose,
and appeal for audience action. Any idea you want your audience
to remember needs to be repeated from three to ten (3-10)
times during your presentation, either verbatim or expressed
in different words with a slightly different slant.
- Your audience will leave feeling that attending your presentation
was worth their time.
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Reference: Morrisey, G.L., Sechrest, T.L., &
Warman, W.B. (1997). Loud and Clear: How to Prepare and Deliver
Effective Business and Technical Presentations. Reading, MA:
Addison Wesley Longman, Inc.
[1] Adapted with permission from Soil
and Water Conservation District Outreach: A Handbook for Program
Development, Implementation and Evaluation . Ohio Department
of Natural Resources, Division of Soil and Water Conservation, 2003.
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