Address farmers' perceptions of risk. Acknowledge the tendency for farmers to be "adverse to additional risk ". That is, a new practice or technology must not add to current risks, or it must reduce risks to productivity incurred through other practices in order to be viewed favorably
The learning experience: Is flexible in response to both process and conditions.
The learning experience: Takes place close to the location where people practice a behavior of concern.
The learning experience: Relates to personal interests and provides for personal choice and control. (the learning experience is "learner centered")
Citation: Lanyon, L. E., Kiernan, N.-E., & Stoltzfus, J. H. (1996). Evaluating barriers to participation by fertilizer and agricultural chemical dealers in a federal water quality project. Journal of Natural Resources and Life Sciences Education, 25(2), 160-165.
Citation Type: Research