Identify locally-specific or culturally-specific needs or problems related to water conservation and quality. These may not be what an expert would typically expect due to unique cultural or situational needs. For example, in a person-to-person outreach initiative about toxic substances in fish, African-Americans were most interested in risks to their health from eating contaminated fish. Caucasians were most interested in the levels of contamination in the fish.
Class or Group
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.
Study Themes: Message content
Citation: Burger, J. and L. Waishwell. (2001). Are We Reaching the Target Audience? Evaluation of a Fish Fact Sheet. The Science of the Total Environment, 277: 77-86.
Citation Type: Research