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Best
Education Finding
Identify locally-specific or culturally-specific needs or problems related to water conservation and quality. These may not be what an expert would typically expect due to unique cultural or situational needs. For example, in a person-to-person outreach initiative about toxic substances in fish, African-Americans were most interested in risks to their health from eating contaminated fish. Caucasians were most interested in the levels of contamination in the fish.
Finding Details
Audience: Ethnic groups, Recreational water users
BEP:
Class or Group
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.
Study Themes: Message content
Citation: Burger, J. and L. Waishwell. (2001). Are We Reaching the Target Audience? Evaluation of a Fish Fact Sheet. The Science of the Total Environment, 277: 77-86.
Citation Type: Research