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Target Audience Research  

BEP RESEARCH

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Target audience research

Research bibliography

Knowledge Area BEPs

Referenced Audiences

A target audience is a segment of the population that has a specific opportunity to take action on the problem you have identified. The target audience may also be a segment of the population that is specifically affected by the problem you have identified.

Click on an audience below to find:

  1. A description of the target audience
  2. Study-specific BEPS for that target audience
  3. Links to Essential BEPs for that specific audience
  4. Supporting references from BEP research

We reviewed information, communication, outreach and education research for each of the 15 audiences listed in Table 1. Studies are listed alphabetically by author in References and Abstracts. To review study findings for each referenced article, see the Best Education Practices Literature Summary. This matrix provides study-specific findings for each research article, as well as descriptive and analytical data for each of 13 parameters.

Table 1 . Specialized Audiences Targeted by BEP Project Literature Search

Adults

Landowners

Aquaculture Businesses

Local Decision-Makers

Business and Industry Water Users

Loggers

Ethnic Groups

Recreational Water Users

Farmers

Students, Higher Education

Government Agency and University Extension Professionals

Students, K-12

Households

Teachers

Homeowners