DEFINITIONS [in development]
Social marketing themes could help guide your
education and outreach planning. Review this summary to help refine
program goals and objectives. To the extent possible,
this summary provides information about planning, implementation,
evaluation; indicators and benchmarks; key strategies; tools;
and references.
BEST EDUCATION PRACTICES DERIVED FROM SOCIAL MARKETING PRINCIPLES
[in development]
REFERENCES [in development]
Recommendations will be drawn from these and other resources:
- Fostering Sustainable Behavior: An Introduction to Community-Based
Social Marketing, Douglas McKenzie-Mohr and W. Smith.
1999.
- Environmental Problems and Human Behavior, Paul Stern
and Gerald Gardner. 1996
Best
Education 
What are BEPs?