Target Audience – Ethnic Groups
Audience Description: A population from a specific ethnic or cultural group
Study-Specific BEPs for Ethnic Groups
These study-specific BEPs distill findings derived from the studies listed in Supporting References, which were identified using a meta-analysis technique. BEPs are described by one or more of seven focus areas.
| Outreach Categories |
Research Recommendations |
The Audience |
Identify locally-specific or culturally-specific needs or problems related to water conservation and quality. These may not be what an expert would typically expect due to unique cultural or situational needs. For example, in a person-to-person outreach initiative about toxic substances in fish, African-Americans were most interested in risks to their health from eating contaminated fish. Caucasians were most interested in the levels of contamination in the fish. |
Message content |
No research available |
Message delivery vehicle
|
No research available |
Outreach strategy |
Carefully tailor the water conservation message to address the specific circumstances of the target audience.
Assure that intervention programs are relevant to the cultural milieu of the subgroup.
Consider ethnic or culturally-related farm-structure differences when developing intervention strategies to bring about behavioral change.
Focus outreach to farmers on farm efficiency and productivity, whatever the social characteristics of the farm group. But pay attention to unique factors of cultural groups, as well. |
Public participation |
No research available |
Supporting and motivating professionals |
No research available |
Evaluation |
No research available |
Linking Study-Specific BEPs to Essential BEPs
Essential BEPs provide an overview of Best Education Practices derived from education theory and other meta-analysis studies. This table shows which Essential BEPs are highlighted by research about ethnic groups as a target audience. The entire collection of Essential BEPs is available on the Water Outreach website.
| Education for: |
The learning experience: |
The Individual |
Promotes active engagement and real world problem solving.
Provides opportunities for extended effort and practice. |
The Class or Group |
Is designed to focus on a targeted audience and is built on an understanding of audiences skills and interests.
Is relevant to and accessible by people with diverse backgrounds and influences. |
Web-Based Learning |
No relevant research findings |
The Community |
No relevant research findings |
Beyond the Community |
No relevant research findings |
Supporting References
Burger, J., & Waishwell, L. (2001). Are we reaching the target audience? Evaluation of a fish fact sheet. The Science of the Total Environment, 277, 77-86.
Napier, T. L., & Sommers, D. G. (1996). Farm production systems of Mennonite and non-Mennonite land owner-operators in Ohio. Journal of Soil and Water Conservation, 51(1), 71-76.
Ryan, J., Mathew, K., Anda, M., & Yuen, E. (2001). Introduction of water conservation education packages: The opportunities and constraints affecting their success. Water Science and Technology, 44(6), 135-140.
Sommers, D. G., & Napier, T. L. (1993). Comparison of Amish and non-Amish farmers: A diffusion/farm-structure perspective. Rural Sociology, 58(1), 130-145.
Also see: Aquaculture Business target audience findings (Caffey & Kazmierczak, Jr., 1994).
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Best
Education 
What are BEPs?