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Changing Public Behavior  

Educator Self-Study Module

Step 2. Identify preliminary target audience(s)

Photo of people examining wetland grasses
Photo courtesy of NRCS (MT97025)

A focus on a target audience is essential to success, according to research evaluating effectiveness of outreach programs and campaigns. Once you have identified the goal of your outreach effort, brainstorm who, specifically, could be a part of making that goal happen.

What is a target audience?

Identify your target audience

Searchable Target Audience Database

Target Audience Research

 

 

 

Choosing Effective Outreach Techniques

STEPS

Introduction

1. Describe the environmental concern or opportunity.

2. Identify preliminary target audience(s).

3. Determine specific actions citizens need to take to accomplish your management goal.

4. Collect audience information relevant to the environmental practices and specific behaviors

5. Assess potential for adoption of single behaviors and the environmental practice.

6. Select single behaviors for intervention focus.

7. Select intervention technique(s).