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Changing Public Behavior  

Educator self-assessment rubrics

You have decided that people are an important element of your environmental management or conservation plan.

The self-study module provides resources and opportunities to help build your skills for developing and using audience information important to your goals. When you plan with audience information in mind, it is more likely that your effort will:

  • Improve individual understanding
  • Encourage individual stewardship
  • Facilitate individual involvement in community decision-making for water resources
  • Lead to measurable results

Here are some of the skills that you will need. Watch this page. We will post a description of each skill at the mastery, building, and beginner levels so that you can rate where you stand and consider where you want to focus your professional development efforts.

Educator Skills

Social Assessment Skills

Clarifying personal motives and interests related to an environmental concern, audiences, and stakeholders

Identifying an environmental management opportunity or concern

Assessing and describing an environmental management opportunity or concern

Identifying target audiences and stakeholders

Initiating a dialogue with target audiences and stakeholders

Describing an environmental practice that affects the environmental concern

Analyzing the environmental practice to identify single behaviors that make up the practice

Identifying target audience interests and skills

Rating single behaviors using target audience information to assess the potential for behavior change

Prioritizing and agreeing on critical behaviors

Developing and implementing outreach activities that influence selected behaviors

Monitoring results

Evaluating results

Modifying description of the environmental concern or opportunity based on results

Employ ethics in audience assessment processes

Work in collaboration with the audience

Select a data gathering or social assessment procedure

Record oral and visual data

Apply a data gathering procedure

  • Audience segmentation
  • Background research
  • Delphi method
  • Focus groups
  • Informal interviews
  • Observations
  • Participatory Action Research
  • Public meeting facilitation
  • Rapid Appraisal
  • Surveys

Analyze and summarize results

Apply results

Share results