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Changing Public Behavior  

Educator Self-Study Module
STEP 4. Collect audience information relevant to the enviromental practice and specific behaviors

III. What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern?

References for Section III

The information for Section III has been adapted from a variety of sources.

Personal communication with:

  • Lorna M. Butler, Ph.D., Professor of Sociology and Cultural Anthropology, Iowa State University
  • Barbara McDonald, Ph.D, Education Specialist, USDA Forest Service
  • Theresa Trainor, M.A., Program Analyst, US EPA Office of Wetlands, Oceans, and Watersheds

Publications/Websites/Online PDF files:

Burger, J., & Waishwell, L. (2001). Are we reaching the target audience? Evaluation of a fish fact sheet. The Science of the Total Environment, 277, 77-86.

Fogarty, E., J. Huston, R. Maskin, B. Van Belleghem, S. Vang. (2007). Phosphorus Free for Lake Ripley. Community-based social marketing program to use phosphorus-free lawn fertilizer. University of Wisconsin Department of Landscape Architecture.

U.S. EPA. (2002). Community, Culture, and the Environment: A Guide to Understanding a Sense of Place (EPA 842-B-01-003), Office of Water, Washington, D.C. pp. 10-12. http://www.epa.gov/air/care/library/community_culture.pdf

Ervin, Alexander. (2000) Applied Anthropology: Tools and Perspectives for Contemporary Practice. Needham Heights, MA: Allyn and Bacon. pp. 195-197.

McDermaid, Karyn K. and Daniel C. Barnstable. 2001. Step-by-Step Guide to Conducting a Social Profile for Watershed Planning. Department of Natural Resources and Environmental Sciences, University of Illinois at Urbana-Champaign. pp.13-19.
http://www.watershedplanning.uiuc.edu/WatershedGuide.pdf

NOAA Coastal Services Center and the National Marine Protected Area Center. Social Science for Marine Protected Areas Web site and PDF file.
http://www.csc.noaa.gov/mpass/tools_secondarydata.html (only available online)

Step 4: Collect audience information relevant to the environmental practice and specific behaviors

III. What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern?

Introduction

Linking to pre-existing information

Table 2: Sample sources of background information

Using social assessment tools

Case Study III: Testing a fact sheet about toxic substances in fish

Case Study IV: P-Free for Lake Ripley

Tools recommended for natural resoruce professionals

Table 3: Specific assessment tools and references

References

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