Educator Self-Study Module
STEP 4. Collect audience information relevant to the environmental practice and specific behaviors
II. Is there a social dimension to a particular environmental concern?
III. What methodologies or technologies are available for exploring the social dimensions of a particular environmental concern?
IV. How can a natural resource professional select a social assessment tool?
V. What support do natural resource professionals need and what options are available?
Step 4 of the self-guide module was prepared by Micah Morton, University of Wisconsin Department of Anthropology, 2007, with special thanks to:
- Lorna M. Butler, Ph.D., Professor of Sociology and Cultural Anthropology, Iowa State University
- Barbara McDonald, Ph.D., Education Specialist, USDA Forest Service
- Theresa Trainor, M.A., Program Analyst, US EPA Office of Wetlands, Oceans, and Watersheds
Choosing Effective Outreach Techniques
1. Describe the environmental concern or opportunity.
2. Identify preliminary target audience(s).
3. Determine specific actions citizens need to take to accomplish your management goal.
4. Collect audience information relevant to the environmental practices and specific behaviors
5. Assess potential for adoption of single behaviors and the environmental practice.
6. Select single behaviors for intervention focus.
7. Select intervention technique(s).