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Changing Public Behavior  

Educator Self-Study Module
Step 4: Collect audience information relevant to the environmental practice and specific behaviors

II. Is there a social dimension to a particular environmental concern?

References for Section II

Personal communication with:

  • Lorna M. Butler, Ph.D., Professor of Sociology and Cultural Anthropology, Iowa State University
  • Barbara McDonald, Ph.D, Education Specialist, USDA Forest Service
  • Theresa Trainor, M.A., Program Analyst, US EPA Office of Wetlands, Oceans, and Watersheds

Internet resources

The atrazine case study was adapted from http://www.sciencecases.org/atrazine_debate/atrazine_debate.asp

[REFERENCES: Where else can educators read about these ideas?]

Step 4: Collect audience information relevant to the environmental practice and specific behaviors

II. Is there a social dimension to a particular environmental concern?

How to figure out if there is a social dimension

Case Study II: Getting started with social assessment tools

When should outreach educators investigate the social dimension?

References

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